Vision & Mission

Vision Statement

To enhance our position as the premier tourism marketing organization by working with our partners to promote one of the world's best tourism destinations.

Mission Statement

The Lee County Visitor & Convention Bureau (VCB) serves the broader interests of the economy of Lee County by acting as an industry leader to market the entire area globally, facilitate travel to the area, and preserve and protect the area's unique attributes for the continual benefit of its residents and the travel and tourism industry.